| The Net once promised a game-changing
opportunity for talented but overlooked musicians, writers, and other creative people to
claim their place in the sun. |
|
-- They could stop being at the mercy of traditional industry
"gatekeepers"--who often
had no time to even listen
to their demos, read their manuscripts, etc. |
|
-- They could put their work directly in front of the public. |
|
-- People who liked it could buy it. |
| Lots of independent creative content is now
available online, but hardly anyone is buying it. |
|
+ Despite an abundance of tools, certain key ones are
still missing. (more...) |
| Providing the needed tools requires
understanding the underlying problem. |
|
+ People want retail-scaled subsets, containing just
the most interesting material. (more...) |
|
+ New
tools are available that provide this capability. (more...) |